Vroom, Inc. (VRM) — Equity Research Report
Date
March 5, 2021
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On March 5, 2021, along with Soho Capital Management, we published a white paper recommending hold on Vroom at $31.67. The report noted Vroom’s innovative, asset-light, e-commerce model but highlighted structural weaknesses versus vertically integrated peers. We projected a base case target of $32.96, reflecting limited upside.
Scope of Work
Equity research report analyzing Vroom, Inc. (VRM) as part of SOHO Capital’s investment coverage.
Objective
To evaluate Vroom’s business model, growth potential, and valuation relative to competitors in the online used-car retail market.
Client
SOHO Capital Management
Client Location
Mexico City, Mexico
